The Mestiza Muse

Be Beautiful. Be Natural. Be You.

Be Beautiful. Be Natural. Be You.

Spotlight on 160 Black-Owned Hair Care Products

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Table of Contents

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If you’re looking for Black-owned hair care products, you’ve landed in just the right spot! Every February, we honor and celebrate the monumental contributions of Black Americans to our communities, economy, and global stage.

Data from the US Census Bureau highlights a noteworthy increase of 31.2% in the number of Black-owned firms with employees over a span of 15 years—a remarkable achievement worth celebrating. However, despite this positive trend, Black entrepreneurs face a myriad of challenges in gaining the recognition and support they deserve.

The market is rich with Black-owned hair care brands, yet many remain under the radar due to a lack of exposure compared to mainstream brands. The pandemic era witnessed a notable surge in social media advocacy for these businesses, with numerous brands and influencers spotlighting Black-owned products. Unfortunately, this momentum has seen a decline.

This prompts the question: What’s the current level of interest and support for Black-owned businesses today? It’s a crucial time to reaffirm our support and spotlight the incredible range of products offered by Black entrepreneurs in the hair care industry.

Advocating for Black-Owned Hair Care Brands

The journey of Black-owned hair care products into the mainstream market often faces significant hurdles, with many of these invaluable products missing from the shelves of major retailers. This gap in availability and visibility means that many consumers remain unaware of the diverse and rich options at their disposal, especially in the realm of natural hair care.

This status quo demands a shift.

It’s imperative that we rally behind Black-owned businesses, fostering an environment where Black-owned hair products are not only recognized but embraced within the wider marketplace. Supporting these enterprises does more than just diversify our beauty routines—it’s a step towards generating employment opportunities within Black communities, elevating Black entrepreneurs, and spreading awareness about the myriad benefits of natural hair care products designed with Black hair in mind.

By championing Black-owned businesses, we contribute to a more inclusive and equitable industry, underscoring the importance of representation and support at every level of the market.

Elevating Black-Owned Hair Care Beyond a Momentary Movement

The support for Black-owned businesses should transcend fleeting moments of trendiness. True advocacy involves consistent and meaningful support well beyond designated observances like Black History Month, Blackout Days, and Juneteenth.

To facilitate your discovery and support of Black-owned hair care brands, we’ve curated an extensive list for your convenience. Alongside each entry, you’ll find direct links to their websites, allowing you to explore and purchase their products with ease.

In this guide, we spotlight a diverse array of Black-owned hair care brands, catering to a wide range of needs. Whether you’re in search of shampoos, conditioners, hair oils, or styling products, our list aims to cover all bases. These brands not only represent Black entrepreneurship but also offer high-quality products suitable for various hair types.

We encourage you to extend your support by engaging with these brands on social media, helping to amplify their presence and impact.

Please note, our intention is to spotlight these brands out of support for the community; thus, we do not receive any affiliate commission from your purchases through these links.

Without further delay, we’re proud to present our comprehensive list of Black-owned hair care brands:

4C Only

4U by Tia

Adwoa Beauty

Afrikan Republic

African Royal



Alikay Naturals

Alodia Hair Care

Anita Grant

Ashtae Products

Base Butter

Bask & Bloom Essentials

Bekura Beauty


BGLH Marketplace

Black Magic (for men)


Brina Organics


Bronner Bros


Camille RoseNaturals

Canvas Beauty


Charlotte Mensah

Chocolate Kinks & Kurls

Cia’s Naturals

Claudio St. James


Curly Coily Tresses

Curls Dynasty

Curl Junkie

Curls & Potions

CurLUXE Naturals


Curl Theory

Design Essentials

Diva by Cindy

Dudley Hair Care

Earthtones Naturals


Eden Bodyworks

Essations Pro

Esse Naturals

E’TAE Natural Products


Evolving Textures

Evonne Essentials

Flora & Curls

Fortify’d Naturals

GNatural Products


Green Beauty

Hair Rules


Hydratherma Naturals

ilora L’original Hair products

Inahsi Naturals


Jane Carter Solution

Jim + Henry

Kadima Organic Beauty Product

Kaleidoscope Hair Products

Karen’s Body Beautiful



Kinky Tresses

Koils by Nature

Koshajay Essentials

Kreyol Essence

Kurlee Belle

Lil Little

Loving Culture

Luster’s Pink

LUV Naturals

Madam C.J. Walker Beauty Culture – exclusively sold on Sephora

Made Beautiful

Melanin Haircare

Meraki Organics

Metaphysical Melanin

Miche Beauty

Mielle Organics

Miss Jessie’s

Mixed Chicks

Moisture Love


My Honey Child

Nancy’s Kitchen Products

Native Nous


Naturally Nadine

NaturAll Club

Naturell Growth

Natural Oasis

NJoy Essentials

NouriTress Hair Products


Nzuri Haircare & Wellness Products

Obia Naturals



Oyin Handmade

Pattern Beauty

Pooka Pure and Simple

Princess Kayla’s Natty Locks

Qhemet Biologics

Rajeeyah Sweet Naturals

Rapunzel The Future of Hair


Reagan Sanai Natural Hair Essentials – for kids!

Reeta’s Organics

Righteous Roots Oils

Roots Naturelle

Royal Roots

Rucker Roots

She Scent It


Sienna Naturals

Sizta 2 Sizta

Taliah Waajid


Strands of Faith

Tailored Beauty


The Curl Smiler

The Doux

The Neahj Brand

TPH by Taraji

Treasured Locks

Tree Naturals


Tropical Isle Living

Twisted Sista

Uhai Hair

Uncle Funky’s Daughter

Unique Essentials


Up North Naturals

Vonté Products

Wonder Curl

Wonder Gro Hair Products

Yadain Cultural Solutions LLC

Not all brands marketed to Black shoppers are always Black owned. Though originally Black-founded, SheaMoisture and Carol’s Daughter are no longer Black owned. That isn’t necessarily a problem, but in an industry that largely still struggles to recognize the unique needs of Black hair, it has caused skepticism among some Black consumers.

List of Non-Black Owned Hair Brands

  1. Africa’s Best
  2. African Gold
  3. African Pride
  4. Afro Sheen
  5. Artra
  6. Aunt Jackie’s
  7. Beautiful Textures
  8. Black and White
  9. Blue Magic
  10. Bread Beauty Supply
  11. Cantu
  12. Care Free
  13. Dark and Lovely
  14. Dax
  15. Doo Gro
  16. Dr. Miracles
  17. DuSharme
  18. Elasta OP
  19. Fabulaxer
  20. Five Star
  21. Gentle Treatment
  22. Gloss 8
  23. Glover’s
  24. IC products
  25. Infusium 23
  26. Just So
  27. Lekair
  28. Let’s Jam
  29. Lutrasilk
  30. Mane n Tail
  31. Mizani
  32. Motions
  33. Nadinola
  34. Othine
  35. Parnevu
  36. Perm Repair
  37. Profective
  38. Pro Line
  39. Relaxed and Natural
  40. Smart Perm
  41. Smooth and Shine
  42. Soft and Beautiful
  43. Sulfur8
  44. TCB Naturals
  45. TCB Apoghee
  46. Texture My Way
  47. Ultrasheen
  48. Vitale
  49. Wave Nouveau
  50. Worlds of Curls

Hair Accessories / Tools

  1. FELICIA Leatherwood
  2. Glow by Daye 
  3. Grace Eleyae
  4. Thermal Hair Care Hot Heads
  5. Kosa Professionals
  6. Loza Tam
  7. Phoebe Luna
  8. The Puff Cuff
  9. Rebundle
  10. She’s Happy Hair
  11. The Wrap Life
  12. Upgrade Boutique
  13. XOXO Virgin Hair
  14. Yummy Extensions
  15. You Go Natural

Note: Mane Choice was founded by Courtney Adeleye, a Black woman, who remains the CEO, but the brand is now owned by MAV Beauty. The CEO of MAV Beauty is Marc Anthony Venere.


I’m just a girl who transformed her severely damaged hair into healthy hair. I adore the simplicity of a simple hair care routine, the richness of diverse textures, and the joy of sharing my journey from the comfort of my space.

My mission? To empower others with the tools to restore, and maintain healthy hair, and celebrate the hair they were born with!

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