If you’re looking for Black-owned hair care products, you’ve landed in just the right spot! Every February, we honor and celebrate the monumental contributions of Black Americans to our communities, economy, and global stage.
Data from the US Census Bureau highlights a noteworthy increase of 31.2% in the number of Black-owned firms with employees over a span of 15 years—a remarkable achievement worth celebrating. However, despite this positive trend, Black entrepreneurs face a myriad of challenges in gaining the recognition and support they deserve.
The market is rich with Black-owned hair care brands, yet many remain under the radar due to a lack of exposure compared to mainstream brands. The pandemic era witnessed a notable surge in social media advocacy for these businesses, with numerous brands and influencers spotlighting Black-owned products. Unfortunately, this momentum has seen a decline.
This prompts the question: What’s the current level of interest and support for Black-owned businesses today? It’s a crucial time to reaffirm our support and spotlight the incredible range of products offered by Black entrepreneurs in the hair care industry.
Advocating for Black-Owned Hair Care Brands
The journey of Black-owned hair care products into the mainstream market often faces significant hurdles, with many of these invaluable products missing from the shelves of major retailers. This gap in availability and visibility means that many consumers remain unaware of the diverse and rich options at their disposal, especially in the realm of natural hair care.
This status quo demands a shift.
It’s imperative that we rally behind Black-owned businesses, fostering an environment where Black-owned hair products are not only recognized but embraced within the wider marketplace. Supporting these enterprises does more than just diversify our beauty routines—it’s a step towards generating employment opportunities within Black communities, elevating Black entrepreneurs, and spreading awareness about the myriad benefits of natural hair care products designed with Black hair in mind.
By championing Black-owned businesses, we contribute to a more inclusive and equitable industry, underscoring the importance of representation and support at every level of the market.
Elevating Black-Owned Hair Care Beyond a Momentary Movement
The support for Black-owned businesses should transcend fleeting moments of trendiness. True advocacy involves consistent and meaningful support well beyond designated observances like Black History Month, Blackout Days, and Juneteenth.
To facilitate your discovery and support of Black-owned hair care brands, we’ve curated an extensive list for your convenience. Alongside each entry, you’ll find direct links to their websites, allowing you to explore and purchase their products with ease.
In this guide, we spotlight a diverse array of Black-owned hair care brands, catering to a wide range of needs. Whether you’re in search of shampoos, conditioners, hair oils, or styling products, our list aims to cover all bases. These brands not only represent Black entrepreneurship but also offer high-quality products suitable for various hair types.
We encourage you to extend your support by engaging with these brands on social media, helping to amplify their presence and impact.
Please note, our intention is to spotlight these brands out of support for the community; thus, we do not receive any affiliate commission from your purchases through these links.
Without further delay, we’re proud to present our comprehensive list of Black-owned hair care brands:
Afrikan Republic
Black Magic (for men)
ilora L’original Hair products
Madam C.J. Walker Beauty Culture – exclusively sold on Sephora
Native Nous
Nzuri Haircare & Wellness Products
Rapunzel The Future of Hair
Reagan Sanai Natural Hair Essentials – for kids!
TGIN (THANK GOD IT’S NATURAL)
Not all brands marketed to Black shoppers are always Black owned. Though originally Black-founded, SheaMoisture and Carol’s Daughter are no longer Black owned. That isn’t necessarily a problem, but in an industry that largely still struggles to recognize the unique needs of Black hair, it has caused skepticism among some Black consumers.
List of Non-Black Owned Hair Brands
- Africa’s Best
- African Gold
- African Pride
- Afro Sheen
- Artra
- Aunt Jackie’s
- Beautiful Textures
- Black and White
- Blue Magic
- Bread Beauty Supply
- Cantu
- Care Free
- Dark and Lovely
- Dax
- Doo Gro
- Dr. Miracles
- DuSharme
- Elasta OP
- Fabulaxer
- Five Star
- Gentle Treatment
- Gloss 8
- Glover’s
- IC products
- Infusium 23
- Just So
- Lekair
- Let’s Jam
- Lutrasilk
- Mane n Tail
- Mizani
- Motions
- Nadinola
- Othine
- Parnevu
- Perm Repair
- Profective
- Pro Line
- Relaxed and Natural
- Smart Perm
- Smooth and Shine
- Soft and Beautiful
- Sulfur8
- TCB Naturals
- TCB Apoghee
- Texture My Way
- Ultrasheen
- Vitale
- Wave Nouveau
- Worlds of Curls
Hair Accessories / Tools
- FELICIA Leatherwood
- Glow by Daye
- Grace Eleyae
- Thermal Hair Care Hot Heads
- Kosa Professionals
- Loza Tam
- Phoebe Luna
- The Puff Cuff
- Rebundle
- She’s Happy Hair
- The Wrap Life
- Upgrade Boutique
- XOXO Virgin Hair
- Yummy Extensions
- You Go Natural
Note: Mane Choice was founded by Courtney Adeleye, a Black woman, who remains the CEO, but the brand is now owned by MAV Beauty. The CEO of MAV Beauty is Marc Anthony Venere.
